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jony ive bookHaving been interviewed by Leander Kahney for his new book Jony Ive: The Genius Behind Apple’s Greatest Products, it was great to see a preview edition of this timely publication.

Ive’s collaboration with Jobs at Apple produced some of the world’s most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world’s most powerful brand.

Along the way, Ive has become the world’s leading technology innovator, won countless awards, earned a place on the 2013 Time 100 list, and has been knighted for his services to design and enterprise. Yet little is known about the shy, softly-spoken designer that Jobs referred to as his ‘spiritual partner’ at Apple.

This book offers a detailed portrait of a creative genius, based on interviews with Ive’s former colleagues and extensive research. From his early interest in industrial design through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that led Ive to become the designer of his generation.

I was delighted to contribute to the book, and see my comments on the challenge Ive’s faces in the future close the book.

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